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Sales recipe

One specific first line per prospect

You have a list of 50 prospects and their websites. This writes one opening line for each that references something real, and you write the rest of the email yourself.

InputGoogle Sheet with company, URL
ToolsGoogle Sheets, Make or Zapier, an AI step with web access
TimeSetup about 40 minutes. Reviewing 50 lines takes maybe 15 minutes against roughly an hour of writing them by hand. Both are estimates.

Download it

The n8n file has three nodes (trigger, AI step, output) plus a read-me note. We check that its JSON structure is valid, but we haven't run every file in a live n8n instance, so test it with sample data before you switch it on.

Steps

  1. Trigger: new row, or run over the existing rows.
  2. AI step reads the homepage (via a fetch module) and writes the line.
  3. Write it back to column C. A human reviews before anything is sent.

The prompt

Read this homepage text: {{page}}. Write ONE first line for a cold email (under 25 words) that mentions a specific, verifiable thing on the page. No compliments like 'love what you're doing'. If nothing specific, return SKIP.

Sample run

Example input (written for illustration)
Homepage of a bakery chain announcing a new sourdough subscription.
Example output (shows the format, not a real log)
Saw you just launched the weekly sourdough subscription. Curious how you're handling delivery routes for it.
SPONSOR SLOT · AVAILABLEFeature your product here

Where it breaks

  • Generic flattery creeps in. Keep the “no compliments” rule, and use the SKIP option.
  • JavaScript-only sites. The fetch step returns an empty page. Treat empty pages as SKIP.
  • Anything customer-facing or money-related. Keep a human approval step until you've watched a few dozen runs and trust it.

Tool names and pricing change often, so check each tool's current docs before you build. Times on this page are estimates, not measurements.

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